HELP THE VISITOR KEEP GOING.
You have useful pages. Visitors and Google still need to understand how they fit together.
Help readers move forward without restarting their search.
- 01Guide
- 02Relevant service
- 03Next step
Links to connect
Clearer destinations
Maintained journey
Links followed → useful pages → contacts
Illustrative diagram. Results and timing depend on your business. For an engagement, deliverables and cost are set out in a tailored quote.
An article should not be a dead end
A reader understands your advice but cannot find the service that could help. Or they reach an offer without enough explanation. We look for the missing connection.
A link describes a relationship
Internal linking shows which pages belong together. Guides support a service page. A guide leads to the relevant offer. The link wording explains why the next page matters.
Organize topics, then answers
Grouping pages by topic is often called a silo. A semantic content structure also connects answers around readers’ questions. The terminology matters less than helping someone find their way.
Changes you can put to work
You get pages to connect, link placements and suggested wording. We can make the changes or show you how. Every link needs a reason to be there.
A guide on preparing photos can link to content coaching when it explains shooting difficulties. The link then answers an actual need.
Read the guide to useful linksWhat if the problem became
demand?
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